Law on WiFi in public places. Brief and clear

Закон о WiFi в общественных местах

Clear interpretation of the main requirements of the Russian Federal Law On Communications


 

What requirements of the Law are mandatory for owners of public WiFi networks to comply with?

To avoid troubles related to the Law On Communications, owners of venues with public WiFi hotspots shall comply with a number of requirements: federal law No. 126-FZ dated July 7, 2003 as amended on April 21, 2014, federal law No. 801 dated August 12, 2014, Resolution of the Russian Government No. 758 dated July 31, 2014.
 

The main requirement is that authorization when connecting a WiFi hotspot must involve identification of the person’s identity and device.

 

Identification process implies obtaining information about the user from his or her personal identity document, mobile phone number or personal account on Gosuslugi website. Moreover, it is obligatory to maintain archives with lists of web resources visited by the user within the last six months.

 


 

What should owners of WiFi hotspots expect if they fail to comply with the identification requirements?

In such cases, the Law provides for liability in the form of fine from thirty to forty thousand rubles.

 

The draft law is supplemented by the Code on Administrative Liability (CoAL), Article 13.32, providing for a fine imposed on management of legal entities and individual entrepreneurs for “violation of the identification order of users of data communication services and providing access to the information and telecommunication network (Internet) and data terminal equipment used.”

 

Company managers are liable for a fine from 5,000 to 10,000 rubles, enterprises and individual entrepreneurs — from 100,000 to 200,000 rubles. A repeated violation is subject to a higher fine of up to 300,000 rubles.

 


 

HOW CAN YOU COMPLY WITH THE LAW AND GET ATTRACTIVE DIVIDENDS FOR YOUR BUSINESS?

 

Use Radius WiFi solution — instrument for user identification in WiFi networks + powerful marketing tool.

 

Use Radius WiFi to get a desired action useful for your business from your guest or client. For example, to access the Internet, the user shall:

  • Follow your community on a social media platform
  • Repost your message
  • Complete a mini questionnaire (feedback, rating the service quality, etc.)
  • Or pay for Internet use (hotels, hostel, etc.)

 

Upon connecting to a WiFi network, the welcome screen will show the users an authorization page designed in the corporate style of your business, displaying advertising information about you or your partner.

Advantages

Radius WiFi developers are far ahead of others in offering user identification services in WiFi networks. That’s why we offer our customers numerous advantages in addition to basic functions.

Compliance with laws

Design your welcome page

Radius WiFi enables creation of aesthetically pleasing welcome pages in the corporate style of your business.

Receive feedback

Use Radius WiFi to conduct surveys. Get to know your customers’ opinion on your menu, service, new dishes, the quality of staff’s performance, or ask them any other question.

Get maximum information about your guests

You can collect data of your guests: their sex and age, time of attendance, phone numbers and e-mail addresses, social media profiles, birth dates and other information. Use this data to boost the profits of your business

Invite guests via social media

Attract social media users, increase the number of real followers of your community, use viral marketing to spread information about your promotional events and special offers

Fine-tune ads to customers

Use ID of your guests to remind them of yourself and make an interesting offer via advertising networks of Yandex, Vkontakte, Facebook, Instagram, etc. Build a complete database for MyTarget system


Contact database

Bavarius beer house used a database of 2,257 contacts collected with Radius WiFi to inform its guests about a festive event


Feedback

White Rabbit restaurant conducted a survey to obtain the opinion of more than 1,000 guests to make a decision on adding new items to its restaurant menu


Referral marketing

To boost the number of customers, CoffeeToon coffeehouse offered a 10% discount for a repost on social media to everybody who connects to its WiFi network

World famous companies and small local projects trust us

Are you ready to get connected?

Or maybe you opt for your own ideas?

Radius WiFi is a fully adjustable system enabling efficient performance of the most challenging marketing tasks.

Let us discuss it!

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